What to Wear to Your Photoshoot
A practical guide to choosing an outfit you'll look great in and feel like yourself.
The number one question before almost every shoot is: what should I wear? The good news is you don't need to buy anything new or style yourself into someone you're not. A few simple principles are all it takes.
In this article you'll find a clear guide to what to focus on when picking your clothes, and what to avoid. The goal isn't a perfect outfit, it's one you feel natural in, one where your personality comes through in the photo too.
Simplicity wins
Clean, simple and timeless pieces work best in photos. Solid colours in softer or earthy tones let your face and emotion stand out. Bold patterns, big logos and slogans pull attention to themselves and look dated after a few years. If you love colour, go for one colourful accent rather than a busy, multicoloured whole.
The best photos aren't made by expensive clothes. They're made by an outfit you feel like yourself in.
Match your outfit to the setting
Think about where we'll be shooting. Nature suits earthy, natural tones, beige, brown, khaki, rust or muted green. The city and interiors work well with classic colours and cleaner cuts. Light clothing feels airy and romantic, dark feels elegant. There's no wrong choice, only one that does or doesn't sit with its surroundings. If you're not sure, let us know in advance where we'll be shooting and we'll suggest colours that work best.
Think in layers and details
Layering adds depth to the photos and gives you the option to change your look during the shoot. A blazer, cardigan, a shirt over a t-shirt or a scarf can shift the mood of a shot in seconds. Don't forget accessories that are part of you, like a watch, delicate jewellery, a belt or a hat. Details are what make a photo personal. Try planning at least two variations in advance that you can switch between during the shoot.
Comfort is essential
Even the most beautiful outfit is pointless if it pinches, itches or you can't breathe freely in it. Discomfort always shows in your posture and expression. Choose something you move naturally in and feel confident wearing. Bring clean, coordinated shoes, they're visible in full-length shots too.
When you shoot as a couple or family
Coordinate your colours and style, but don't dress identically. The goal is harmony, not a uniform. Pick a shared palette of three or four colours and let everyone dress their own way within it. Keep kids in something comfortable they can run around in without worrying about getting dirty.
What to watch out for
Avoid brand-new shoes you can't yet walk in and clothing with bold prints. Watch out for see-through fabrics and cuts that are too tight. And if you can't decide, bring two or three outfits and we'll choose together on the spot.
Before the shoot, feel free to get in touch and we'll gladly help you pick an outfit tailored to where and what we'll be shooting.
Do
- Solid, timeless pieces
- Earthy or muted colours matched to the setting
- Comfortable, already broken-in clothes and shoes
- Delicate accessories that feel like you
Avoid
- Loud patterns and big logos
- Brand-new, unbroken-in shoes
- See-through fabrics and overly tight cuts
- Too many bold colours at once
Frequently asked questions
Do I need to buy new clothes for the shoot?
No, simple and timeless pieces you already own in your wardrobe are enough.
What if I can't decide on an outfit?
Bring two or three pieces and we'll choose together on the spot, based on the setting and light.
What should we wear as a couple or family?
Pick a shared palette of three or four colours and let everyone dress their own way within it, no need to match exactly.
What shoes should I bring?
Clean, coordinated and already broken in, discomfort always shows in your posture and expression.
Need help picking an outfit for your shoot?
We're happy to advise you in advance on what to wear, based on the location and style of the shoot. Have a look at our services, or just tell us what you have in mind.
Our services Get in touchQuick recap
- Go for solid, timeless pieces.
- Match your clothing colours to the setting we'll be shooting in.
- Plan your layers and accessories in advance.
- Choose comfortable clothes and broken-in shoes.
- Shooting as a group, pick a shared colour palette.
- Avoid new shoes and see-through fabrics.
- Not sure what to pick, bring a few options and we'll decide together.
